Knowledge & methods

Learning

Resources for best practices in pricing techniques, analytics and research.

Video library

Learn the methods. Apply the insights.

Practical video lessons for pricing professionals, consultants, and product researchers. Watch each session here or open it on YouTube.

Segmentation & MaxDiff

Value-Based Segmentation for Pricing SaaS Products

This video walks through how to segment a market to inform SaaS product bundling and pricing decisions, using a hypothetical CRM product. It begins with MaxDiff research to rank features and benefits, then applies latent class analysis to identify segments with different priorities. Finally, it shows how to combine segment needs with an organization’s competitive or operational advantages to select primary and secondary segmentation criteria.

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Conjoint Analysis

Introduction to Conjoint Analysis for Pricing

Conjoint analysis is a valuable skill in market research, data analytics, and pricing. This introductory video explains what conjoint analysis is, how it is used in pricing and product research, and the fundamental logic behind how it works.

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Conjoint Analysis

Introduction to Conjoint Analysis for Pricing — Part 2

Continue the introduction to conjoint analysis with a focus on experimental design: the blueprint of a conjoint research study. Learn how to structure the experiment and understand the appropriate ways to set it up.

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Pricing Research

The Van Westendorp Price Sensitivity Meter (PSM)

The Van Westendorp Price Sensitivity Meter is a survey-based method for estimating acceptable and optimal price ranges, especially for new products without established market benchmarks. This video explains the methodology, how to set up the analysis, and how to incorporate the Newton–Miller–Smith extension for additional pricing insights.

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Expert Conversation

Science & Art of Pricing — Unique Pricing Research Techniques with Dean Tindall

Finding an effective market price requires balancing missed revenue opportunities against potential demand loss. Miklos Kremser talks with Dean Tindall, General Manager at Sawtooth Software Europe, about how to approach pricing research, the techniques available, and the advantages and limitations of different methodologies.

Watch on YouTube ↗